The Midwest’s Number 1 music influencer will be St.Louis & Springfield this summer

Big Heff will be in Springfield & St. Louis June 25th – 26th. The behind-the-scenes music industry juggernaut, Big Heff invades the market late June with his ears open for the next big thing. Heff has been instrumental in the jump start of careers of some of the biggest rap artist in the game including Machine Gun Kelly, Megan Thee Stallion, & Sleazy World Go to name a few.

As the Vice President of the Nerve Djs, the Midwest Regional director of a major label, the Ceo of his own label Capital Structure, and many more titles, Heff can help up & coming artist in many ways.

He will be in Springfield, Illinois June 25th at Truth Lounge & June 26th at the Spot in St.Louis, Mo for more information on either event text #Heff 3146296404, or Dm @whobeta on Instagram. Flyer & event page will go up June 1st.


Block Talk w/ 300 Ent’s Newest Artist MyCrazy Ro

Freshly signed to 300 Entertainment Long Beach Native My Crazy Ro talks with my favorite personality, me. In this spare of the moment Block talk we discuss some of the key moments that solidified his career.

We also talked about some of the best spots to eat in Long Beach, & coming from Southern California you might be surprised to hear who favorite basketball player & team is. Tap in with the full interview below,

Also below is his latest single “Transitions” available everywhere now. New single “Stars in The Roof” will be available across the world April 14th.

Block Talk with Dejavu 504 #SXSW2023

Dejavu 504, new queen of New Orleans gave us a few minutes during SXSW Weekend, interview below, subscribe now. Also click here to check out her Tribute to fallen Migo Take Off titled “Tattooed Pain”

Chopstars Founder OG Ron C explains how to create motion as a producer

The OG Ron C dropped gems during SXSW Weekend on how to create motion as a producer, as the Houston native blesses Block Talk with Whobeta. OG Ron C Former tour dj for artist such as Chamillionaire & Slim Thug. Co founder of Slaughter House records. Co-produced TSU off Drake’s Certified Lover Boy Project. Check part 1 of the interview below & subscribe. If yall want part two add it in the comments on youtube.


Written By Contraband$

Chi Town rapper G!ft has one of the more unique names in hip hop & has a sound that reminds me of a young Future. He has a melodic flow and very distinct voice, which makes sense considering his early influences: Bob Marley , Future , Kid Cudi , Kanye West , and Young Buck just to name a few. The talented G!ft also has a noticeable style of dress in his visuals. This Windy City native has already received tremendous support from the East and West with an audience that continues to grow as his dream is to reach global exposure. 

This rare type of artist has a style of giving back by being vulnerable and expressive about the urban community’s struggles , the ego , pride , and how social economics affect the resources desperately needed in those impoverished communities. It takes an open mind and experience to create a sound and bars that are relatable in that realm. With admirable strength this promising artist has the intent to use his influence to create unity! Keep your attenas up for this ONE as he creates One Love! 

Smino the Hero From the Krib

Written By Contraband$

Born as Christopher Smith Jr. raised in a home of musicians influenced by jazz and instruments. With a rich bloodline & blessed as one of “Hip-Hops most refreshing Voices” by Pitchfork. St.Louis’ own Smino dropped his third studio album October 28th this past year , with collaborations from Lil Uzi Vert , Lucky Daye , J.Cole , Cruza , Doechii , and Fatman Scoop just to name a few the album has a impressive track list. Different sounds and different vibes. I heard Smino prior not recognizing that he was from the “Krib”. December 18th , 2022 shortly after the drop of the album he came home for “Kribmas”. A highly anticipated annual event held at the Stifel Theater , were proceeds went to the BlkSwn rapper’s charity the Kribmas Foundation. The album BlkSwn was deemed “40 Best Rap Albums of 2022″ by  Rolling Stone.” 

Smino is known for his sultry sound , easily transitioning from bars to vocals. The features on Luv 4 Rent are from another galaxy! The featured tracks are simply tide surfin’. Handpicked and handcrafted! Perfectly executed! He had to have created this album with the intent of giving us an escape. This album has the power to elevate your mind and yet allow you to eliminate the outside world. Smino is truly gifted and lyrically enchanting! Smino has worked with a plethora of artist in such a short time. Fans are wondering what he’s cooking next in his “kitchen” from working with Dreamville , EarthGang , Monte Booker , Jay2 , and Ravyn Lenae many fans are on edge with what’s to potentially come from this already greatly accomplished young artist. With almost 1 billion career streams Luv 4 Rent is on all streaming platforms go catch it before the next project. Wouldn’t want to end up on the other side of Zoink Gang!

Luv 4 Rent Album Cover

Single Photo is Color Studios Credit

Track list credit is

Taking Submissions for The”Respected Playlist” until Febuary 10th

The second coming of The “Respected” Spotify Playlist drops mid-February & for the next week we are allowing submissions. Your song must be on Spotify or planned to be released by Mid month for consideration, all songs successfully that make the cut for the playlist will have write ups for their hot single on multiple platforms including, real feed back on their single & more. For more info Direct Message Whobeta or _Marshallartz on Instagram.

Nice To Meet Ya: Meet LuhDave

Written By Contraband$

An artist of this caliber is sometimes shard to find! Literally a needle in a haystack. To appreciate the woman is to appreciate the essence of life’s beauty and all it has to offer. Beauty is in the eye of the beholder. LuhDave is the beholder and a genre of his own, from spitting bars to making the ladies quiver with his baritone vocals. The St. Louis based artist is ready to showcase his talents more focused and determined as ever as he’s picked up the mic and hung up his NFL envisioned cleats. Here’s to determination! Let’s propel him forward. Check him out here first, at the source, and home of hip-hop.

As we hear the lyrics to the single ” Nice To Meet Ya” we can hear the admiration of what the woman embodies and carries. The woman is the most valuable thing on this planet. LuhDave poetically serenades what’s to be appreciated as he encounters a woman worth appreciating with a twist of Afro- Latin sound. He emphasizes her features and womanhood!

Words By Contraband$

Midwest Connectz deliver The “Respected” Spotify Playlist

New Year, new music, new list. The Midwest Connectz reveal the new name for their monthly cosign of singles titled, the “Respected” playlist powered by Spotify.

This top of the year list includes music from across the Midwest & South with heavy hitters such as Fresco Kane (East St.Louis), Snap Dogg (Detroit) & up and coming artist such as Spencity (Jackson), & Bougie Brat (Indianapolis)

To stream the list for free click here, & to submit your single for consideration Direct message @Whobeta on Instagram by clicking here.

YaeYo speaks on her Popular Single & more in Brief interview

Djs, artist, & musical taste makers witnessed the atmosphere go from 0 to 100 at the 1st ever New Music Thursdays last month put together by Dj K Mean & the Coalition Djs. That night most of us was introduced to a self-proclaimed “Pistol toting, gas smoking,” 5-foot hip hop artist Yaeyo as she paraded her new single “Woot De Woot” for the crowd.

@_Made2framephoto on IG

Check out her brief interview below where she talks about the sneaky link anthem, & a little more with clips of her photo shoot with @_Made2frame p

Also, stream “Woot De Woot” everywhere including on the Midwest Connectz October Playlist by Clicking here.